Abstract: Higher vocational education is closer to the society, and students have a stronger willingness to innovate and start businesses. Therefore, the concept of "entrepreneurship and innovation" is advocated in contemporary higher vocational education (innovation and entrepreneurship concept). Current situation, the current higher vocational college "double gen" cultural environment, education is more focus on the cultivation of professional skills, knowledge, and not for the "double gen" concept of the quality of training, under the condition of the students in the future development will be a lot of obstacles, so this article will be to "double gen" culture in higher vocational colleges education present situation and the problems were analyzed, and then in view of the problem put forward the corresponding construction strategy.

Key words: Vocational colleges, "Mass entrepreneurship and innovation", Creation