Abstract: With China's economic development entering the new normal, the economic structure is facing major adjustment, transformation and upgrading, It intensifies the renewal of skills, the flow of talents and the changes of posts. The transformation and upgrading of enterprises need a lot of human resources support. At the same time, enterprises also put forward new and higher requirements for talent cultivation. Higher vocational colleges are the cradle of cultivating applied skilled talents, and bear the important mission of cultivating a large number of high-quality skilled talents. Only by focusing on the cultivation of core literacy and improving the quality of personnel training, can higher vocational colleges adapt to the new ecological environment and realize scientific development. Based on this, combined with the characteristics of the new era, this paper systematically expounds the background and significance of the cultivation of students' core literacy in higher vocational colleges. By combing and integrating the core literacy, the framework system of core literacy of students majoring in international trade in higher vocational colleges is basically constructed.

Key words: New era, Higher vocational colleges, Core literacy framework