Abstract: Innovation and entrepreneurship are inseparable. Cultivating "innovation and entrepreneurship" talents is an important direction of talent training in higher education, and also a major strategic measure to serve the construction of an innovative country. This paper starts from the characteristics of students majoring in management, and clarifies the characteristics of "entrepreneurship and innovation" talents and management students. Finally, it puts forward five dimensional measures of "teaching methods - teacher construction - teaching quality - practice platform - ability evaluation" for training "innovative" talents, and puts forward the support suggestions of "three in one, three in coordination" for training "entrepreneurial" talents from aspects of entrepreneurs, universities and government.

Key words: Management professionals “entrepreneurship and innovation” talent, Training target, Innovation, Entrepreneurship, Supporting system