Abstract: By summing up the connotation of tourism cultural creative products, this paper analyzes the current situation of the development of tourism cultural creative products in Shaoguan, including the lack of depth and breadth in the development of local culture and tourism integration, the over-abundance of sightseeing and homogenization of tourism cultural creative products, and the incomplete industrial chain, finally, from the scenic spot, the university, the tea zen culture three aspects proposed the Shaoguan traveling culture creative product development strategy.

Key words: Creative products of tourism culture, Indigenous culture, Status quo, Development strategy