Abstract: Now with the continuous development of Internet technology, Internet and business combined with the concept of continuous development, has become the modern big data era background has the business model of industrial economy, and to the cultivation of students' innovative entrepreneurship education in colleges and universities, for the innovation in the field of business to provide strong talent strength, the current trend of college students' use of big data for innovation entrepreneurship expands unceasingly, but in the process of business there are still many challenges and problems, therefore, be in in a big data under the age of the Internet and the college students' innovative entrepreneurial stage,how to better help college students to improve their awareness and ability of risk prevention in the process of entrepreneurship has become the focus of the topic, so this paper mainly studies how to improve college students in the era of big data to improve the risk prevention measures for entrepreneurship.

Key words: Big data era, College students, Entrepreneurial risk, Measures to prevent