Abstract: The development of digital economy has profoundly changed people's lives, and has also borne the brunt of changing the survival mode and development strategy of e-commerce industry. How to train qualified e-commerce talents to adapt to the development of digital economy? How will the development of digital economy change the way of talent training in colleges and universities? On the basis of clarifying the main characteristics of digital economy, this paper systematically analyzes the training mode of digital marketing talents in e-commerce, and based on the core course of e-commerce specialty," digital marketing ", explores the reform idea of digital marketing talents training in e-commerce specialty.

Key words: Digital economy, E-commerce, Personnel training