Abstract: With the continuous progress of science and technology in China, the era of big data has come. The era of big data has a profound impact on all aspects of our production and life, and has brought great convenience to our life. In this environment, the introduction of good conditions brought by the era of big data into the daily student management of colleges and universities will bring great changes and changes to the management of college students. However, due to the introduction of big data into the internal management of colleges and universities, it is still in a relatively basic stage, and there are still some problems to be solved. Therefore, this paper first analyzes the basic characteristics of the era of big data, and then studies the current challenges of university student management in the era of big data, and based on this, puts forward relevant solutions, hoping to provide some valuable reference for the majority of university student management workers.

Key words: Big data era, College student management, Challenges, Solutions