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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (1): 17-19.

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Research on Influencing Factors of College Student Team Innovation Group in O2O Environment

WANG Hong   

  1. School of Journalism and Media, Shandong Normal University, Jinan Shandong,250014, China
  • Online:2020-01-10 Published:2020-05-20

Abstract: Based on literature research and relevant models, this paper compiled a questionnaire, and tested its reliability and validity. The results of the questionnaire show that the following five factors are the group influencing factors of college students' team innovation in O2O environment: team innovation sustainability, team cohesion, team innovation driving force, instructor and online virtual group.

Key words: O2O environment, College students team innovation, Group dynamics

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