创新创业理论研究与实践 ›› 2023, Vol. 6 ›› Issue (22): 44-47.

• 教学革新 • 上一篇    下一篇

新商科背景下电子商务专业新型活页式教材开发

成淼   

  1. 无锡商业职业技术学院,江苏无锡 214000
  • 发布日期:2024-04-18
  • 作者简介:成淼(1981—),女,江苏无锡人,硕士研究生,讲师,研究方向:电商运营。
  • 基金资助:
    无锡商业职业技术学院省级“双高”建设项目专项课题“‘双高’专业群教材教法研究改革”(SGZXSJ20220204)

Development of New Loose-Leaf Textbooks for E-commerce Majors in the Context of New Business Studies

CHENG Miao   

  1. Wuxi Vocational Institute of Commerce, Wuxi Jiangsu, 214000, China
  • Published:2024-04-18

摘要: 传统商科专业在大数据等新兴技术的推动下,面临着前所未有的挑战和机遇,因此,培养适应新时代需求的新商科人才已成为刻不容缓的任务。电子商务专业在新商科中占有重要地位,构建电子商务新型活页式教材对于新商科人才的培养有重要意义。该文在研究新商科人才培养及其对教材需求的基础上,分析了新型活页式教材的开发要素,提出了电子商务专业新型活页式教材的编写思路,为新商科环境下电子商务专业教材建设奠定理论基础和提供实施方案。

关键词: 新商科, 电子商务, 新型活页式, 教材, "1+X"证书, 人才培养

Abstract: Driven by emerging technologies such as big data, traditional business majors are facing unprecedented challenges and opportunities. Therefore, cultivating new business talents to meet the needs of the new era has become an urgent task. E-commerce holds an important position in the new business field, and constructing a new type of loose leaf teaching material for e-commerce is of great significance for the cultivation of new business talents. On the basis of studying the cultivation of new business talents and the demand for teaching materials, this article analyzes the development elements of the new type of loose leaf teaching materials, proposes the writing ideas of the new type of loose leaf teaching materials for e-commerce majors, and lays a theoretical foundation and provide implementation plan for the construction of e-commerce professional teaching materials in the new business environment.

Key words: New business, E-commerce, New loose leaf type, Textbooks, "1+X"certificate, Personnel training

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