关键词: 市场营销专业, 校企协同, 机制, 应用型本科高校, 资源共享, 创新驱动

Abstract: School enterprise collaboration is an important way to cultivate application-oriented talents for marketing majors in application-oriented undergraduate colleges and universities. Establishing a scientific and reasonable school enterprise collaboration mechanism is of great significance to achieve the training goal of application -oriented talents for marketing majors. Starting from the necessity of school enterprise collaboration development of marketing major in application-oriented undergraduate universities, in response to the existing problems in school enterprise collaboration, the power source of school enterprise collaboration is analyzed, and the operation mechanism of school enterprise collaboration is established, so as to provide guidance and help for the cultivation of marketing major talents in application-oriented undergraduate universities.

Key words: Major in marketing, School enterprise collaboration, Mechanism, Application-oriented undergraduate university, Resource sharing, Innovation-driven