Abstract: With the rapid development of economy and technology and the strategic advancement of the country's transformation into an innovative country, the social and economic structure is undergoing profound changes. In this context, innovation and entrepreneurship have become an important force to promote regional economic development and enhance national competitiveness. As an important base for personnel training, colleges and universities bear the important mission of cultivating innovative and entrepreneurial talents. As a new educational concept spanning two fields of education and industry, the integration of industry and education emphasizes the sharing of knowledge and skills, the interworking of resources, and the construction of training bases, etc. In the context of the integration of industry and education, by analyzing the value connotation and development path of innovation and entrepreneurship education in colleges and universities, it will not only help improve the innovation and entrepreneurship ability of college students, but also enhance the social service function of colleges and universities, in order to meet the needs of economic and social development for personnel training.

Key words: Integration of production and education, Colleges and universities, Innovation and entrepreneurship education, Regional economy, Competitiveness, Talent