Abstract: In the context of the rural revitalization development strategy and its precise poverty alleviation policy, the development of rural industry will help the poor households to shake off poverty and realize rural revitalization. In the process of developing industry to help the poor and rejuvenate the countryside, there are some problems: the industry has no characteristic, the homogeneity is outstanding, the scale is low; The importance of industrial poverty alleviation has been realized, some poor households have to rely on the emergence of ideas, the outflow of labor force, the Empty Nest in the countryside and other issues. Based on the actual situation of Sanchahe town in Zunyi, this paper probes into the countermeasures for promoting the prosperity of the rural industry and the rural revitalization, so as to make the villages beautiful, the people rich, the industry prosperous, the neighbors and the happy life.

Key words: New era, Industrial poverty alleviation, Rural revitalization