Exploration of Teaching Mode for Advertising Major Courses in Higher Vocational Education under the Background of Rural Revitalization

Abstract

Abstract: This article analyzes and evaluates the teaching mode and effectiveness of vocational advertising courses in the context of rural revitalization, and constructs a scientific and reasonable teaching mode. This article adopts methods such as literature review and teaching practice to conduct a detailed analysis of the teaching situation of vocational advertising courses. Through research, it is found that there are teaching problems in the current vocational advertising courses, such as the disconnect between theory and practice, outdated course content, and insufficient development of professional abilities of the teaching staff. Specific teaching models are proposed to address these problems, hoping to effectively improve the professional knowledge and skills of vocational advertising students through the implementation of innovative teaching models, provide talent guarantees for rural revitalization, and cultivate high-quality advertising talents that are in line with social development demand.

Key words: Rural revitalization, Vocational education, Advertising major, Teaching mode, Effect evaluation, Personnel training

CLC Number:

G712

LIANG Xiaotan. Exploration of Teaching Mode for Advertising Major Courses in Higher Vocational Education under the Background of Rural Revitalization[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(12): 43-45.

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