Research on the Talent Training Model of “Project Oriented + Digital Marketing Studio”for Cross-Border E-commerce Majors

Abstract

Abstract: There is a large shortage of talents in the field of cross-border e-commerce. It is important to cultivate a group of application-oriented talents who master cross-border e-commerce knowledge. However, there are problems in the training of cross-border e-commerce professionals in China. Taking a university in Hunan Province as the research object, the“project oriented + digital marketing studio”talent training model is introduced to construct a professional ability target system based on school enterprise cooperation and digital marketing studios, in order to enhance students'practical ability, increase professional employment rate, reduce teaching costs, improve professional teaching level, and build a two-way evaluation system for talent cultivation.

Key words: School enterprise cooperation, Cross-border e-commerce, Talent cultivation mode, Project oriented, Digital marketing studio, Innovate

CLC Number:

XIAO Sidi, SHU Xiaohui, HE Diyuan. Research on the Talent Training Model of “Project Oriented + Digital Marketing Studio”for Cross-Border E-commerce Majors[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(11): 155-157.

References

[1] 习近平.高举中国特色社会主义伟大旗帜为全面建设社会主义现代化国家而团结奋斗[N].人民日报,2022-10-26(001).
[2] 戴一绚,贾靖,杨梓烨.我国跨境电商人才培养现状探析——基于高职院校电子商务类专业跨境电商人才培养文献的分析[J].对外经贸,2023(3):91-94.
[3] 柳伟男,邓春燕,石佳文.创新创业项目融入跨境电子商务人才培养模式研究[J].职业,2022(7):46-48.
[4] 何伟,何思瑶.基于产教融合的跨境电子商务专业校企协同育人模式研究[J].物流科技,2024,47(5):175-178.
[5] 郑颖. 产教融合背景下电子商务专业“企业项目+工作室化”人才培养模式研究[J].营销界,2021(21):75-76.
[6] 马龙梅. 高职院校跨境电子商务人才培养模式分析[J].中国储运,2022(3):139-141.
[7] 门超,周旺.职业教育产教融合的机理、表征、症结及策略[J].教育与职业,2023(3):45-51.
[8] 赵红,郑倩华.双师引领、三化融通、四方联动、多元考核——中职电子商务人才校企命运共同体培养深圳模式[J].南方论刊,2022(11):97-99.
[9] 李增辉,赵甜.数字时代高校跨境电子商务课程教学模式研究[J].老字号品牌营销,2024(9):210-212.
[10] 陈立金,许迪嫄.基于“三创”能力培养的跨境电子商务专业工作室教学模式分析——以福州墨尔本理工职业学院为例[J].湖北开放职业学院学报,2022,35(7):1-2.
[11] 范胜波,于晓然,张朝,等.基于产教融合的项目式教学实践[J].高教学刊,2024,10(27):122-125.
[12] 陈逸璇. 基于项目化实践教学的电子商务专业改革研究[J].职业,2023(23):55-58.
[13] 黄萍. 双创背景下电子商务专业“项目+产品”人才培养的实践课程体系研究[J].大众标准化,2020(20):67-70.
[14] 朱鹏媛. 核心素养时代的“工作室制”项目化教学模式:现状、问题与对策——以特效合成课程为例[J].现代职业教育,2024(16):105-108.

[1]	ZHANG Yanmin. Research on the Cultivation of Innovative Mechanical Talents in Local Comprehensive Universities [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(9): 60-62.
[2]	LI Miao, LIU Jingli, LIN Hongyue, YANG Haidi. Construction of Training System for Scientific Research Innovation Ability of Undergraduates Majoring in Hearing and Speech Rehabilitation [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(9): 102-104.
[3]	MO Minxiang. Reform of Public English Teaching in Higher Vocational Education Based on School Enterprise Cooperation under the Concept of “Three Integration” [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 65-67.
[4]	WU Baolin. Research on the Current Status and Improvement Path of Research Ability of College Counselors [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 75-78.
[5]	YAN Lingling. Research on the Innovation of Talent Training Model for Intelligent Oil and Gas Extraction Empowered by Artificial Intelligence from the Perspective of New Quality Productivity [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 150-152.
[6]	ZHANG Xu. Research on the Collaborative Education Model of Industry Education Integration in Tourism Majors Based on the Theory of Production Factor Allocation [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 178-180.
[7]	XIE Peihua. Research on the Cultivation of College Students'Innovation and Entrepreneurship Ability Based on the School Enterprise Cooperation Model [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(8): 181-183.
[8]	TANG Jianxiong. Based on the Concept of Camp to Promoting the Reform of Practical Teaching in Commercial Majors [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 27-29.
[9]	MI Fang, GUAN Ming, MA Yuhua, LI Guixin. Integration of AI Technology in Interdisciplinary Teaching Reform of Analytical Chemistry Courses [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 34-36.
[10]	CHANG Cong, XU Zisong, HUANG Qin, LIU Bao. Research and Practice on Cultivation Mode of Applied Innovative Talents in Chemistry and Chemical Engineering under the Background of New Engineering Discipline—Taking the School of Chemistry and Chemical Engineering of Guangxi Minzu University as Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 114-117.
[11]	TONG Li. Exploration of Effective Integration of Innovation and Entrepreneurship Training and Professional Education in Teaching—Taking the Private VR Fitting Room Mini Program as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(7): 182-184.
[12]	ZHAO Xi, XU Xingqian, LIU Huimei, LI Xiaolong. Research on the Cultivation of Outstanding Engineering Talents in the New Engineering Field Driven by the Four Chains of “Industry Study Research Competition” [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 55-57.
[13]	CHEN Zhu, GUO Wenyan, CAI Pan, HUANG Zhao, TANG Li, NIE Libo. Exploration and Practice on Industry-Education Integrated Teaching Model in Biomedical Engineering—Taking the “Excellent Class of Hunan University of Technology and Beijing Diwen Technology Co., LTD” as an Example [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 88-90.
[14]	MENG Caitao. Research on Teaching Practice of Graphics and Image Processing Course in Vocational Colleges Based on STEAM Education Concept [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 160-162.
[15]	FAN Li, LI Xiaoyan, GUO Jinli, LI Zhengnan, SUN Pingping, LIU Yan. Exploration of the Model of School Enterprise Cooperation for Cultivating Innovative Ability of Professional Degree Masters [J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(4): 192-195.