Research on the Integration Status and Countermeasures of Innovation and Entrepreneurship Education with Medical Marketing Professional Education

Abstract

Abstract: This article explores the current situation of the integration of innovation and entrepreneurship education and medical marketing professional education, analyzes the existing problems, and proposes corresponding solutions and suggestions. Based on the results of questionnaire surveys and interviews, suggestions were proposed to strengthen students’understanding of innovation and entrepreneurship, optimize course content and teaching methods, establish a diversified evaluation system, strengthen practical teaching, enhance the strength of the teaching staff, and deepen school enterprise cooperation, in order to promote the effective integration of medical marketing professional education and innovation and entrepreneurship education, and improve students'comprehensive quality and professional competitiveness.

Key words: Innovation and entrepreneurship, Medical marketing major, Educational integration, Countermeasures and suggestions, Practical teaching, Teaching reform

CLC Number:

WU Hongyan, ZHOU Zhengxi. Research on the Integration Status and Countermeasures of Innovation and Entrepreneurship Education with Medical Marketing Professional Education[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(23): 61-63.

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