Abstract: With the promotion of the concept of quality education, universities are increasingly paying attention to the personalized growth needs of students, focusing on cultivating and improving their practical abilities, in order to meet the needs of future development of college students. Therefore, the importance of innovation and entrepreneurship education is becoming increasingly prominent. Based on this, this article elaborates on the significance of innovation and entrepreneurship education, analyzes the innovation and entrepreneurship education model in universities, and explores the construction strategies of the innovation and entrepreneurship education model for college students, including correctly understanding the importance of innovation and entrepreneurship education, improving policy guarantees, and optimizing the innovation and entrepreneurship environment; Cultivate the awareness of innovation and entrepreneurship among college students, hoping to effectively enhance their innovation and entrepreneurship abilities.

Key words: College students, lnnovation and entrepreneurship education, Mode, Meaning, Strategy, Concept, Evaluation