Investigation and Optimization Measures of the Current Situation of Innovation and Entrepreneurship Culture in Business Universities under the Background of New Business Studies

Abstract

Abstract: Campus culture is the foundation and catalyst for innovation and entrepreneurship education in universities. Against the backdrop of new businesses, models, and technologies, this article conducted a questionnaire survey on the campus innovation and entrepreneurship culture in five domestic business schools. Based on the data results, it distilled the common problems and underlying reasons in the construction of innovation and entrepreneurship culture in business schools. Finally, targeted and effective optimization measures were proposed to promote the high-quality development of business schools.

Key words: New business, Business universities, Innovation and entrepreneurship culture, Present situation, Investigation, Countermeasures

CLC Number:

G647.38

HUANG Meijiao, YE Ziyi. Investigation and Optimization Measures of the Current Situation of Innovation and Entrepreneurship Culture in Business Universities under the Background of New Business Studies[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2024, 7(13): 194-198.

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