Abstract: In various stages of enterprise production and operation, a large number of digital resources are generated, which constitute an indispensable element for the growth and development of enterprises and are closely connected to various stages of enterprise production and operation. Combining the application of big data technology, collecting, organizing, summarizing, and effectively analyzing these resources can provide data resource assistance for the subsequent development and operation of enterprises. From a systematic perspective, it can be demonstrated as an orderly, reliable, and scientific optimization method for efficient business management innovation models.

Key words: Big data, Enterprise management, Innovation, Scientific and efficient, Digital information, Characteristic