Abstract: Labor is the basis for the existence and development of human society, and labor education is an important part of China's education system. The development of labor education in colleges and universities is of great significance to the growth of students, the improvement of education system and the development of society. This paper first expounds the main content and important role of labor education in colleges and universities, and then, in view of the current situation of the development of labor education in colleges and universities, puts forward four specific implementation countermeasures, namely, recognizing the value of labor, innovating the form of labor education, strengthening the construction of teachers, and improving the evaluation system of labor education, which has important guiding significance for improving the quality and effect of labor education in colleges and universities.

Key words: New era, Labor education, Colleges and universities, College student, Implementation countermeasures