Research on School Enterprise Cooperation Mechanism of Marketing Major in Application-Oriented Undergraduate Colleges and Universities

Abstract

Abstract: School enterprise collaboration is an important way to cultivate application-oriented talents for marketing majors in application-oriented undergraduate colleges and universities. Establishing a scientific and reasonable school enterprise collaboration mechanism is of great significance to achieve the training goal of application -oriented talents for marketing majors. Starting from the necessity of school enterprise collaboration development of marketing major in application-oriented undergraduate universities, in response to the existing problems in school enterprise collaboration, the power source of school enterprise collaboration is analyzed, and the operation mechanism of school enterprise collaboration is established, so as to provide guidance and help for the cultivation of marketing major talents in application-oriented undergraduate universities.

Key words: Major in marketing, School enterprise collaboration, Mechanism, Application-oriented undergraduate university, Resource sharing, Innovation-driven

CLC Number:

G640

WANG Yuxia, WANG Ling. Research on School Enterprise Cooperation Mechanism of Marketing Major in Application-Oriented Undergraduate Colleges and Universities[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2023, 6(22): 189-192.

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