Abstract: In the new media era, colleges and universities innovate the party building work, aiming at improving the quality of the party building work, strengthen the integration of the party building work and new media technology, to promote the school party building work in the new media era trend of information and modernization development. Colleges and universities to meet the needs of the new media innovation of party construction is facing the new media era of party construction problems, analysis of the predicament of obstacles in the party construction innovation, combined with the dilemma problem, work implementation of innovation ideas, innovation mechanism, strengthen the team construction, such as strategy, in order to realize effective innovation of party construction in the new media era.

Key words: New media era, Colleges and universities, Party building, Innovation