Abstract: The pace of social development is constantly accelerating, and the requirements for art and design talents are also continuously increasing. Various universities have successively opened visual communication design majors, aiming to cultivate more art and design talents and ensure that the talent needs of society are met. However, looking at the cultivation status of visual communication design professionals in private universities, there are still problems such as outdated teaching models, outdated teaching methods, and insufficient practical venues, which result in unsatisfactory teaching results and mismatched requirements between the talents cultivated and the social requirements for talents under the background of innovation and entrepreneurship. Therefore, innovative teaching methods are an urgent matter. In view of this, this article analyzes the problems in the teaching of visual communication design major, and attempts to coordinate teaching method innovation and employment ability, in order to provide effective reference for solving talent cultivation problems.

Key words: Private universities, Visual communication design, Innovation, Employability, Social needs, Personnel training