Abstract: Innovation is an important driving force for social development. The continuous development of a new round of scientific and technological revolution and the in-depth implementation of the strategy of strengthening the country with talents in the new era require China to further promote innovation and entrepreneurship education in colleges and universities. This paper combs the development of innovation and entrepreneurship education in universities at home and abroad, and on this basis, clarifies the difficulties faced by the implementation of innovation and entrepreneurship education in Chinese universities under the background of the strategy of strengthening the country with talents in the new era. Based on educating people, it puts forward a five-step development path of goal-content-method-condition-evaluation, so as to promote students'ability in five dimensions: concept, literacy, innovation, process and achievement, and help the vigorous development of innovation and entrepreneurship education in universities under the background of the strategy of strengthening the country with talents in the new era.

Key words: New era, Strategy of strengthening the country with talents, Colleges and universities, Innovation and entrepreneurship education, Implementation dilemma, Path research