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The Theory and Practice of Innovation and Enntrepreneurship ›› 2023, Vol. 6 ›› Issue (18): 85-88.

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Exploring the Precise Training Model of Innovative and Entrepreneurship Talents in Universities under the Background of Rural Revitalization Strategy——Taking Visual Communication Design as an Example

LU Chunlian, WANG Ziwen   

  1. Guangzhou Huashang College, Guangzhou Guangdong, 511300, China
  • Online:2023-09-25 Published:2024-04-16

Abstract: With the promotion of the rural revitalization strategy, universities are actively exploring precise training models for innovative and entrepreneurial talents that serve the rural revitalization strategy. Taking the visual communication major as an example, this paper changes the previous talent training orientation of the major, which only serves the industrial construction of advertising, packaging, etc., and cultivate professional application talents around the individual needs of the region, highlighting the effectiveness and adaptability of the visual communication major in rural construction. The research results will provide experience and reference for the construction of similar majors and courses in relevant universities. This article adopts the methods of literature research, experimental research, and case analysis, and carries out various experimental studies to obtain practical research results.

Key words: Rural revitalization strategy, Universities, Innovative and entrepreneurial talents, Precision cultivation, Mode, Visual communication design

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