Abstract: In the context of the continuous deepening of college education reform, the cultivation of college students'innovation and entrepreneurship ability has been increasingly concerned and attached importance. Many colleges and universities have included innovation and entrepreneurship education into the“three comprehensive education”, and in the process of organization and implementation, they are constantly optimizing and improving the operating mechanism, which effectively promotes the in-depth development of innovation and entrepreneurship education. However, the implementation of the people-oriented concept is relatively weak, need to take effective measures to solve. This paper studies and discusses this issue, on the basis of a brief analysis of the positive effect of the people-oriented concept on innovation and entrepreneurship education, it focuses on the analysis of the existing problems in innovation and entrepreneurship education under the people-oriented concept. Finally, it puts forward optimization countermeasures on how to implement the people-oriented concept in innovation and entrepreneurship education in colleges and universities. The aim is to provide reference for promoting innovation and entrepreneurship education in colleges and universities to achieve greater breakthroughs.

Key words: People-oriented, Innovation and entrepreneurship education, Influence, Mode of education, Colleges and universities, Teaching staff