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The Theory and Practice of Innovation and Enntrepreneurship ›› 2023, Vol. 6 ›› Issue (15): 12-18.

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College Students' Trade-Off among Creativity Outcomes under Constraint Contexts: Novelty or Usefulness

WANG Jiangang1, LIU Fanghong2, ZHONG Yue1   

  1. 1. School of Management and Economics, Jiangsu University of Science and Technology, Zhenjiang Jiangsu, 212100, China;
    2. School of Management, Nanjing Normal University of Special Education, Nanjing Jiangsu, 210038, China
  • Online:2023-08-10 Published:2023-09-15

Abstract: Extant research has not examined the trade-off between novelty and usefulness among university students under constraint contexts. This article constructs a constraint scenario composed of 8 constraint factors by using the research method of policy capture. Based on the data of 1 200 observations of 40 college students, the results of seemingly uncorrelated regression show that time constraint and financial resource constraint promote college students to pursue usefulness, but reduce their propensity to pursue novelty. Human resource constraints and task autonomy reduce college students' tendency to pursue usefulness; formalization reduces the tendency of pursuing novelty, but increases the tendency of pursuing usefulness. Task standards and outcome requirement prompt college students to pursue usefulness.

Key words: Constraint, Creativity, Novelty, Usefulness, Policy capturing, University students

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