Abstract: With the rapid development of China's economy and science and technology, followed by the transformation of education mode, major universities are increasing the research on the training mode of personalized innovative and entrepreneurial talents, in order to cultivate more high-quality talents, entrepreneurial talents and innovative talents. Therefore, how to effectively carry out the training mode of personalized innovation and entrepreneurship talents has become a problem that colleges and universities should think about. The training of personalized innovation and entrepreneurship talents is not an empty word, but should meet the requirements of the development of the times and the needs of students' personalized development. Firstly, this paper will briefly analyze the current situation of personalized innovation and entrepreneurship talent training in colleges and universities, and put forward targeted training strategies in order to cultivate more high-quality innovation and entrepreneurship talents for our country.

Key words: Colleges and universities, Individualization, Innovation and entrepreneurship, Talent training mode