Abstract: Carrying out innovation and entrepreneurship education in art colleges can improve the training quality of talents and expand channels for the future development of graduates to a certain extent. The combination of production and learning is an important development policy in the current innovation and entrepreneurship education in colleges and universities, which plays a certain role in promoting the development of innovation and entrepreneurship education for art majors. Based on the integration of production and learning, this paper will analyze the problems existing in the current innovation and entrepreneurship education of art majors, and put forward the corresponding optimization strategies for the cultivation of innovation and entrepreneurship education, in order to provide some reference for the cultivation of compound art professionals.

Key words: Industry university integration, Art major, Innovation and entrepreneurship education