On the Innovation and Entrepreneurship Education Reform of Marketing Major Based on the Generative Theory of Education

Abstract

Abstract: The innovation and entrepreneurship education in colleges and universities is facing problems such as the difficulty of practical teaching. It is difficult for the predetermination teaching method to meet the challenges of innovation and entrepreneurship education. Based on the practical experience of 1100 students in innovation and entrepreneurship education, the research shows that the teaching method based on generative theory opens up a broad space for innovation and entrepreneurship education. Therefore, we should strengthen the teaching reform, implement the concept of "student-centered", reconstruct the relationship between teachers and students, and jointly set teaching objectives and generate teaching content.

Key words: Generative teaching, Innovation and entrepreneurship, Education reform

CLC Number:

G642

LI Runfa, LIN Simin, YANG Meiling, WANG Xianhao. On the Innovation and Entrepreneurship Education Reform of Marketing Major Based on the Generative Theory of Education[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2022, 5(5): 4-7.

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