Abstract: With the increasing number of college students, the employment situation in our country is becoming more and more serious, which makes more and more college students turn their employment vision to the field of entrepreneurship. Based on this, this paper first analyzes the existing problems of College Students' innovation and entrepreneurship education in the era of financial media from three aspects: the level of teachers to be improved, the lack of emphasis on concept training, and the lack of advanced content of education. Then, focusing on three aspects: improving the quality level of education team, strengthening the thinking of college students, and broadening the direction of entrepreneurship education, this paper puts forward the major issues in the era of financial media. The strategy suggestions of students' innovation and entrepreneurship education.

Key words: Financial media era, Entrepreneurship education, E-commerce