Abstract: With the further implementation of innovation-driven development strategy, the cultivation of innovative entrepreneurial talents is the "new era" requirement of innovation and entrepreneurship education in colleges and universities. The education of innovation and entrepreneurship should not only realize the cultivation of college students' consciousness and skills of innovation and entrepreneurship, but also integrate the ideological and political elements such as world outlook, outlook on life and socialist core values. Starting from the basic theory of ideological and political education and innovative entrepreneurship education, this paper analyzes and demonstrates the important significance of the integration and development of innovative entrepreneurship education and ideological and political education, and excavates the contents of materialist dialectics, patriotism, ideals and beliefs, international vision, moral laws and regulations in innovative entrepreneurship education, so as to improve the quality of innovative and entrepreneurial talents training in colleges and universities.

Key words: Innovative and entrepreneurship education, Ideological and political education, Content