Abstract: The fundamental task of ideological and political education in colleges and universities is to cultivate morality and cultivate people. The construction of campus sports culture is an important means to cultivate students' all-round development of morality, intelligence, body, beauty and labor. It has internal consistency with ideological and political education. The construction of campus sports culture plays an important role in the development of students' physical and mental health, the cultivation of sound personality and the growth of students. Colleges and universities should actively explore from the aspects of top-level design, main classroom channels, sports competitions, sports characteristic brand activities, etc., so as to realize the deep integration of campus sports culture construction and ideological and political education, and give full play to the boosting role of campus sports culture in shaping and cultivating young people in the era of rejuvenation.

Key words: Campus sports culture, Ideological and political education, The fusion of research