Abstract: In the context of deepening the reform of double innovation education in colleges and universities, professional associations, as the carrier of second-class activities in colleges and universities, play an important role in cultivating students' innovation and entrepreneurship capabilities. For this reason, colleges and universities should actively explore and practice the construction of professional associations and innovation the new path of multi-dimensional coupling of education improves the effectiveness of double innovation education. This article analyzes the feasibility of coupling the construction of professional associations in colleges and universities with double innovation education, that is, the two have the same talent training goals, complementary educational resources, and obvious educational assistance effects. Combined with the current situation of higher education, it analyzes the construction of professional associations in colleges and universities. Creative education coupling faces three major problems: fuzzy positioning, lack of coupling mechanism, and insufficient coupling power. Finally, in response to the problems, a clear professional society positioning, coordination of all parties involved in the construction, and construction of professional society support systems are proposed. The theoretical research and practice path coupled with double innovation education is helpful.

Key words: Colleges and universities, Professional associations, “Innovation and entrepreneurship” education