Abstract: In the network era, with the rapid development of network information technology, the information received by college students is increasingly diversified, and the personality characteristics of contemporary college students are more prominent, which has brought great challenges to the ideological and political education in Colleges and universities. In the face of the multi-faceted demand for talents in today's society, improving the comprehensive quality of college students has become the focus of the work of colleges and universities. Ideological and political education is an important educational means to promote the comprehensive quality of college students. This paper mainly introduces the importance of Ideological and political education in Colleges and universities in the network era and the current situation of Ideological and political education in China, expounds the development advantages and difficulties of Ideological and political education in Colleges and universities in the network era, and puts forward the corresponding development strategies according to the difficulties.

Key words: Internet age, Ideological and political education, Innovation and development