Abstract: Based on the department of advertising creative practice and based on guest room, elaborated the school can meet the demand of students' personality and multi-level multiple choice "three-dimensional" way of practice education, puts forward the combination of innovative undertaking longitudinal four of the distance of the reform of practice teaching system, and also puts forward the reform of transverse several interconnected system of practical teaching, including the use of cooperation between colleges and advertising for the construction of the professional and the guest room, and the application of new media platforms. Finally, this paper analyzes the achievements of innovation and entrepreneurship education of advertising major in the new media era, hoping that the research can provide reference for the reform and innovation of advertising practice teaching.

Key words: New media, Three dimensions, The practice teaching