Abstract: In view of the actual background of the transformation of China's economy to high-quality development in the new period, combined with the problems that should be paid attention to in the process of cultivating innovative talents in colleges and universities, this paper analyzes the innovative talent training mode guided by market and driven by high-tech products. It is beneficial to stimulate students' innovative consciousness and tap their innovative potential, promote and enhance the cultivation quality of students' innovative spirit and ability, establish the whole process training system of "investigation, stimulation, cultivation and development", mobilize students' enthusiasm for scientific and technological innovation, improve their comprehensive quality, and provide new opportunities for colleges and universities to complete the task of training scientific and technological innovation talents with high quality and quantity Ideas and practical methods.

Key words: Market orientation, Innovative talents, Training mode