Abstract: Management communication course is an applied course with strong practicality. However, there are still some deficiencies in the design and implementation of the course, which is not conducive to students' absorption of relevant knowledge and application to practice. In view of these shortcomings, this paper puts forward four countermeasures: making "unity of knowledge and practice" the primary goal of the course, improving the teaching content combined with the background of the digital era, comprehensively using a variety of teaching modes to enhance classroom and after-school participation, and integrating knowledge mastery and skill application assessment, so as to provide some reference for continuously improving the teaching effect of the course.

Key words: Management communication course, “Unity of knowledge and practice”, Problems, Countermeasures