Abstract: The rapid development of network technology has promoted the widespread application of Internet technology and information technology in the student management and teaching management of colleges and universities, and various network platforms based on Internet technology have taken root in colleges and universities. The organic integration of new media technology with the management of college students, on the one hand, reflects the trend of colleges and universities keeping up with the development of the times, on the other hand, it also effectively promotes the development of college student management information, which is an innovation of college management. In this context, this article combines the WeChat public platform with the management of college students, implements operable and effective student management, and promptly discovers the actual problems of students through the WeChat public platform to promote the informatization process of college student management, and promote the improvement of students' comprehensive ability.

Key words: WeChat public platform, College students, Management informatization, Strategy