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The Theory and Practice of Innovation and Enntrepreneurship ›› 2021, Vol. 4 ›› Issue (6): 80-82.

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Research on Reform Path of Applied Undergraduate Management Course based on Integration of Industry and Education

ZHOU Guifeng   

  1. Guangzhou College of Technology and Business, Guangzhou Guangdong,510850, China
  • Online:2021-03-25 Published:2021-09-07

Abstract: Under the background that the integration of production and teaching has become the new normal of higher education reform in China, how to reform the management course and achieve the goal of cultivating applied undergraduate talents with outstanding ability is an urgent problem to be solved. This paper puts forward the reform path of applied undergraduate management from three aspects: curriculum development, curriculum design, curriculum implementation and evaluation. This paper expounds the accurate positioning and curriculum setting of management course, the reasonable arrangement of practice teaching structure and content in line with professional characteristics, the design and innovation of practice teaching mode, and the comprehensive curriculum quality assessment.

Key words: Integration of production and education, Applied undergraduate, Management

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