Abstract: Nowadays, with the continuous development and progress of the times, the social requirements for the field of education are getting higher and higher, and the teaching of higher vocational courses is also deepening. Because the traditional curriculum design concept cannot meet the requirements of modern enterprises for graduates of marketing planning specialty, the curriculum of marketing planning specialty in higher vocational colleges needs to keep up with the trend of the times. This paper briefly expounds the characteristics and importance of project-based teaching reform for marketing planning specialty, puts forward some ideas for the curriculum reform of marketing planning based on Project-based teaching, and puts forward some suggestions for the reform of specific course contents, so as to make the teaching of marketing planning practical. Better adapt to higher vocational education.

Key words: Project-based teaching, Higher vocational education, Marketing planning, Curriculum reform