Abstract: In the era of we media, everyone is the disseminator and receiver of information, which greatly improves the speed of information circulation, which brings extremely favorable conditions for college students' ecological civilization identity education. However, at present, many colleges and universities in our country still face many problems in the identification education of ecological civilization concept. The use of we media has both advantages and disadvantages. How to explore a good way of ecological civilization identity education, promote college students to deepen the understanding of ecological civilization, and establish a good ecological civilization concept, has become a problem to be considered in Colleges and universities. This paper analyzes the opportunities and challenges faced by college students' ecological civilization identity education in the we media era, finds out the problems existing in the identification education of College Students' ecological civilization concept in China, and puts forward a series of measures for college students' ecological civilization identification education combined with the characteristics of We Media Era.

Key words: We Media Era, College students, Ecological civilization concept, Education