Opportunities, Risks and Strategies for College Students to Engage in E-Commerce Entrepreneurship

Abstract

Abstract: With the rapid development of network information technology, online shopping has become an essential part of home life, and various policies and measures vigorously promote the development of e-commerce. College students play to understand the trends of fashion, market acumen and other characteristics, actively meet the needs of consumers, and expand the network sales channels of commodities. To improve the awareness of entrepreneurial risk and actively resolve many risks in the process of entrepreneurship are the necessary qualities of College Students' entrepreneurial groups.

Key words: College students, Entrepreneurship, Risk, Response

CLC Number:

G647.38

ZUO Fangxia. Opportunities, Risks and Strategies for College Students to Engage in E-Commerce Entrepreneurship[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2020, 3(14): 193-194.

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Opportunities, Risks and Strategies for College Students to Engage in E-Commerce Entrepreneurship

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