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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (14): 133-134.

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Research on Strategies to Improve the Media Literacy of College Students on the Platform of Micro Media in the New Era

HUANG Le1, WANG Guanzhong2   

  1. 1. College of Urban Construction, Nanjing University of Technology, Nanjing Jiangsu, 211800,China;
    2. Nanjing University of technology, College of chemical engineering Nanjing Jiangsu, 211800, China
  • Online:2020-07-25 Published:2021-03-17

Abstract: With the development of modern society and the continuous update of information technology, micro media has been widely used by people, and its interaction, communication network and other characteristics have developed rapidly. However, due to the complexity of network public opinion, it also affects the behavior of college students to a certain extent, and has a negative impact on the formation of College Students' Outlook on life, values and the world. In this case, colleges and universities need to develop the media literacy of college students in an all-round way to improve their judgment, moral quality and legal awareness in the new era. Based on the initiative of cultivating the media literacy of college students, this paper analyzes the existing problems and specific measures to improve the media literacy of College Students under the current micro media platform.

Key words: New era, Micro media platform, College students, Media literacy, Promotion strategy

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