Abstract: At present, the innovation and entrepreneurship education in Colleges and universities in China has entered a new stage of development and achieved phased results. However, the following new problems and dilemmas need to be explored and reconsidered. To solve the dilemma, we must return to the original; to get rid of the cocoon, we must base ourselves on the original heart. Under the guidance of Marxist theory of all-round development, it is easy to find that the essence of innovation and entrepreneurship education in Colleges and universities lies in: meeting the needs of students' development in many aspects; shaping the quality of innovation and Entrepreneurship with ability as the core; helping students to establish harmonious and smooth social relations; and realizing the free and full development of personality.

Key words: Marx's all-round development theory, Innovation and entrepreneurship education in Colleges and universities, Authenticity