Abstract: In the context of comprehensive practice of quality education, it is the inevitable trend and requirement of current social development and new curriculum reform to continuously deepen the construction of application-oriented campus culture and strengthen the ideological and political education for college students. The construction of campus culture and ideological and political education both influence and promote each other. Strengthening the construction of campus culture can improve the effectiveness of ideological and political education. It is also an important way to promote and promote the effective construction of campus culture by changing the concept of campus culture, enriching campus cultural activities, extending campus cultural space, strengthening the leading role of ideological and political education, enhancing the attraction of ideological and political education, and enhancing the influence of ideological and political education.

Key words: Application-oriented universities, Campus culture, Ideological and political education, Education mode