Abstract: This paper investigates the current situation of contemporary college students' cultural self-confidence, and analyzes the reasons for the lack of cultural self-confidence of college students from four aspects: the inheritance dilemma of excellent traditional culture, the prevalence of western cultural hegemony, the weak awareness of cultural self-confidence education, and the lack of cultural self-confidence of college students. In-depth research on cultural self-confidence and ideological and political integration education of college students is carried out to explore effective countermeasures and paths to enhance cultural self-confidence education from three aspects: consolidating the theoretical quality of college students’ cultural self-confidence, creating an environment for college students’ cultural self-confidence, and optimizing practical education of college students’ cultural self-confidence.

Key words: College students, Cultural self-confidence, Ideological and political education