Abstract: In the new era of deepening innovation-driven development, universities, as the base for nurturing innovative talents, urgently need to establish a talent cultivation system that aligns with the development of new productive forces. This paper redefines the core competencies of innovative and entrepreneurial talents and systematically reviews the practical principles of reforming the training model. It explores strategies for reforming the training model from four dimensions: concept innovation, integration of industry and education, teaching innovation, and digital empowerment, aiming to provide theoretical references and practical approaches to address the structural contradictions in talent supply and demand

Key words: New era, Universities, Innovative and entrepreneurial talents, Cultivation mode, Reform strategy, Integration of industry and education