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The Theory and Practice of Innovation and Enntrepreneurship ›› 2026, Vol. 9 ›› Issue (3): 84-86.

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Research on the Talent Cultivation Mechanism of E-commerce Major under the Background of Artificial Intelligence and Big Data

WEN Xiaohao, ZHANG Yuehua   

  1. Guangxi Normal University, Guilin Guangxi, 541004, China
  • Published:2026-07-01

Abstract: Driven by artificial intelligence and big data technology, China's e-commerce industry is undergoing a paradigm revolution from scale driven to technology and data-driven. This change has led to a significant'capability gap between the talents cultivated by traditional education models and the actual needs of the industry. This article is based on the latest developments in the interaction theory between talent cultivation and industrial development, as well as the integration theory of industry and education. Combined with the new requirements of the digital age for core competencies of talents, it proposes a talent cultivation mechanism for e-commerce majors that includes“knowledge system reconstruction, teaching mode innovation, education path expansion, and teacher development empowerment”. The aim is to create an adaptive talent cultivation ecology that can resonate with industrial development through the deep integration of technology and business, project-based ability oriented teaching, the physical operation of industry education integration, and the construction of development system of“dual teacher”teachers.

Key words: Artificial intelligence, Big data, E-commerce, Talent cultivation, Integration of industry and education, Ability oriented

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