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The Theory and Practice of Innovation and Enntrepreneurship ›› 2026, Vol. 9 ›› Issue (10): 89-92.

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Exploration of Route that Generative AI Reshapes the Construction of Big Data Technology and Application Course

ZHOU Zhen1, JIN Hong1, FANG Yunfei2   

  1. 1. School of Management, Northwestern Polytechnical University, Xi'an Shaanxi, 710072, China;
    2. School of Economics and Management, Fuzhou University, Fuzhou Fujian, 350108, China
  • Online:2026-05-25 Published:2026-07-01

Abstract: Under the technological innovation of generative artificial intelligence, as a comprehensive basic course of management discipline, the construction and reform of big data technology and application course is an inevitable trend of the times. This paper discusses the necessity of big data technology and application course in the era of generative AI. It proposes the route of theoretical course construction from four dimensions, that is, teachers'ability development, teaching resources, teaching mode, and teaching evaluation. On this basis, a practical teaching system, including theoretical teaching, practical operation, and autonomous application, is constructed.

Key words: Generative AI, Big data technology and application, Course construction, The construction of new liberal arts, Self-directed learning, Project-based teaching

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