Abstract: Against the backdrop of rapid technological advancement in media and the widespread application of intelligent voice technology, the traditional training model in the broadcasting and hosting arts major, which heavily relies on technical skills, is facing practical challenges. The deficiency in humanistic literacy has emerged as a critical factor constraining the artistic expression and professional competitiveness enhancement of broadcasting. How to effectively integrate humanistic literacy into professional education has become an urgent issue for broadcasting talent cultivation. This paper explores the integration of Mianzhou recitation, a traditional vocal cultural form from Sichuan, into the teaching practices of college broadcasting majors from the perspective of regional cultural resource transformation. Employing action research and case study methodologies, it systematically investigates the pathways for enhancing humanistic literacy through the incorporation of Mianzhou recitation. The study constructs a professional educational mechanism featuring“curriculum integration - practice collaboration - evaluation guidance”and analyzes the empowering effects of regional recitation culture on broadcasting talent cultivation in terms of sound cognition, expression styles, and aesthetic orientations. It posits that regional cultural resources with vocal attributes can be transformed into intrinsic motivations for broadcasting professional education, providing practical references for optimizing broadcasting talent cultivation models in the new era and the creative transformation of traditional culture.

Key words: Regional culture, Mianzhou recitation, Broadcasting and hosting arts, Humanistic literacy, Professional education, Teaching reform